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THE POWER AUTHORITY: mē smooth

02-27-13 | Posted by


MESyneron Beauty’s new mē smooth is poised to be the next game changer in the at-home hair removal scene. DIY hair removal systems are nothing new, but until now, they were reserved for lighter skin tones. The mē smooth system is the first and only at-home professional hair removal device that is FDA-cleared and clinically proven to be safe and effective for all skin tones, even Types V and VI on the Fitzpatrick scale.

Why is that so important? Laser hair removal has historically been more risky for darker skin types, meaning that most at-home devices were not safe for skin types V and VI. Washington, DC dermatologist Valerie Callender explains, “Lasers target the melanin within the hair follicle, which can pose a problem in skin of color or the darker Fitzpatrick skin types (IV–VI). The melanin in the epidermis competes for the absorption of laser energy with the melanin in the hair follicle, so when too much laser energy is absorbed by the melanin in the epidermis, as opposed to the hair follicle, we may see permanent pigment changes such as skin lightening or darkening, or burns.”

Powered by Syneron’s patented elōs technology developed by Dr. Shimon Eckhouse, mē smooth combines the power of Intense Pulsed Light (IPL) and Radio Frequency (RF) energies. It selectively targets and delivers heat deep into the dermis to damage the hair follicle. This unique combination of IPL and Radio Frequency addresses the limitations and hassles of older hair removal technologies and has unprecedented speed for all skin tones. The result is hair removal that is fast and really works—all in the privacy of your own bathroom.

The mē smooth system is intended for both men and women to use on body hair below the neck, including hair on the arms, legs, underarms, bikini area, chest, back, and stomach. In clinical studies, a 46 percent average hair reduction was seen after two weekly treatments. In addition, there was up to 94 percent hair reduction one month after the last treatment of a series of seven weekly treatments, and up to 96% hair reduction three months after the last treatment of a series of seven weekly treatments. When hair does grow back between each treatment, it is finer, lighter, and there is much less of it. There were also no reports of scarring, skin textural changes, infection, or skin pigmentation—regardless of skin color—after using mē smooth.

“Using mē smooth for hair removal was confirmed to be safe for the full range of skin tones as well as effective for body hair reduction,” notes Jerome M. Garden, MD, of the Department of Dermatology at Northwestern University. The cherry on top is how fast and painless it is to use. You can perform one full-body treatment in just 32 minutes, or 10 minutes per leg. You just glide mē over skin like you would a razor or epilator, and let the flashing elōs energy take care of the rest. You’ll be on your way to smooth, hairless legs in no time. Say goodbye to nicks, cuts, and irritation. And most importantly, no more painful shaving and waxing required.

mē smooth retails for $395, which is very affordable compared to the longterm investment required for in-office hair removal treatments. The elōs replacement cartridge will retail for $50 and the shaver attachment will retail for $50. One elos cartridge has 6,000 pulses which will work for 7 full treatments on both arms and underarms, or 18-20 treatments on the bikini line or underarms plus maintenance. This first of its kind revolutionary at-home device will be available on QVC, and major beauty retailers in April or at mePower.com.

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