The Body Shop’s most iconic fragrance White Musk is 30 years old. The international best-selling White Musk range was originally launched in 1981 as the first cruelty-free musk fragrance in the fragrance world. An amazing 2.5 White Musk fragrances is sold every minute!
To celebrate this big birthday, The Body Shop is launching White Musk Libertine, available from October 2011. The uniqueness of this new fragrance is the way it has been developed. It contains 65% of distinct rare musks plus rare Sharry Baby Orchid, Turkish Delight and the decadent Chantilly Cream.
The making of the fragrance is a first for The Body Shop; they have partnered with the fragrance house Firmenich and Dr. Vincent Schaller as their ‘nose’. The Body Shop strives for more premium quality products at affordable prices. A full range of White Musk Libertine body care products will launch with the fragrance, featuring a Shower Gel, Body Lotion and Body Mist, all of which include the distinctive blend of three musks combined with floral accords and a hint of Turkish Delight. Staying true to Anita Roddick’s vision, White Musk Libertine contains cruelty-free musk and Community Fair Trade alcohol, with the Body Lotion also featuring Community Fair Trade Shea, Brazil and Babussa Oil.
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