THE ALLURE OF THE AFRICAN BAOBAB
The African Baobab, also known as the “Tree of Life,” is having a beauty moment. Defying botanical mortality, it can live up to 1,000 years (some are 5,000 years old). Found in Africa and Australia, the tree produces fruit called “monkey bread” that is rich in antioxidants, and is now being tapped by beauty companies for use in hair care and skincare.
The reason? Antioxidants. Scientists look for plants that tend to live long or those that live in harsh environmental conditions, and usually these types of plants have high levels of antioxidants or other ingredients that protect them from damage.
Here are three new products to try that contain baobab.
Phyto Baobab Oil ($40)
Photo Credit: Sephora.com
Use this hydrating oil to nourish and moisturize the hair, scalp, and body, the company advises. Ideal for brittle-as-matches hair, this can be used as a pre-shampoo treatment or a leave-in indulgence for increased softness and shine.
Photo Credit: Vitacost.com
This night-time facial serum refreshes tired skin, and rejuvenates it after a long day. The baobab in this serum serves to replenish the skin’s natural protective moisture barrier that is lost during the day, with 67% unsaturated essential fatty acids. Ideal after a nighttime cleansing routine, this rich serum is about letting your skin glow after a dose of natural actives.
Photo Credit: Shea Moisture
Skinny hair, watch out! According to the packaging, this thick treatment is ideal for increasing the girth and volume of fine or limp hair. Leave the masque on for five minutes weekly and apply from roots to hair ends.