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08-19-10 | Posted by


HBA

THE 4 R’S OF SPA SUCCESS – REJUVENATION, RELAXATION, REPETITIVE TREATMENTS, RETAILING

FEATURING A PANEL OF EXPERTS:

Wendy Lewis, President, Wendy Lewis & Co Ltd, Global Aesthetics Consultancy

Milana Knowles, Spa Concept & Marketing Consultant, formerly of SpaFinders

Cheryl Karcher, MD, Dermatologist, Sadick Dermatology

There has been a sea change in the spa world that has created a new level of service, fresh features with a health, beauty and relaxation focus, sleep and stress reduction. The theme extends to preventive health and wellness, and more technology is showing up as a way to differentiate the service offering. Customer loyalty programs have become de rigeur, as have participation in special offers, geo-targeted deals, service aggregators, Facebook ads, Twitter, membership sites alongside novel gift card and spa packages promotions. The doctor plays an even more vital role in a spa setting for unique medical guidance, and to offer advanced cosmetic beauty treatments to spa clientele. This session will focus on the best ways to reach a new breed of high tech, switched on, informed customers that are seeking out spa facilities starting in their 20s.

This panel will take place during the HBA Global Expo at the Jacob Javits Center in NYC on September 29, 2010 from 9:00 – 10:30 am.

Register here: HBA Global Expo

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