MEET HANZ DE FUKO: MALE HAIR CARE REVOLUTIONARIES
Hanz de Fuko is an unconventional hair care brand for men founded by three childhood friends—David Alfonso, Chris Zent, and Jarrett Winfield—who set out to launch grooming products for regular men that were created by regular men. Using social media and inventive YouTube how-to videos to spread the word, Hanz de Fuko has gained a following in over 100 countries, including more than a few bold case names.
Read on to learn how these three buddies cracked the entrepreneurial code, and what’s behind the unusual name.
www.hanzdefuko.com
How did you three guys come together to create Hanz de Fuko?
Hanz de Fuko came about when we three childhood friends (David Alfonso, Chris Ze
IT’S A MICHELLE PHAN WORLD
Photo Credit: emcosmetics.com
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“We use social media as a way to get our customers to engage in the brand… including our YouTube channel Destination Beauty,” said Nathalie Kristo, senior vice president of marketing for L’Oreal Paris, during last Wednesday night’s presentation entitled “Strategic Insights with L’Oreal’s Leaders.” The event was part of the Women in Beauty Series sponsored by Cosmetic Executive Women (CEW), just possibly the most influential profession
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