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BEAUTY   |   AESTHETICS   |   WELLNESS

FALL HEAD OVER HEELS FOR AUTUMN’S SCENTS

Photo Credit: Estee Lauder

Posted by 09.19.13

The advent of a vibrant fall brings crisp scents of cinnamon, hot cocoa, gingerbread, and everything that’s spicy and warm. A fall fragrance wardrobe typically means warm scents, but that doesn’t mean florals go out the window. And this season, hair care and home care welcome some new aroma profiles as well. Here are a few fragrances to get you into the mood:

Estee Lauder Modern Muse ($98)

The new Estee Lauder fragrance is a tribute to all things confident, powerful, individual, and feminine. The novel “dual impression” structure means it connects to women in two contrasting ways: one, through a sparkling Jasmine Accord with exotic mandarin, honeysuckle nectar, and jasmine sambac; and

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2013 QVC CUSTOMER CHOICE AWARDS – EVERY VOTE COUNTS!

Photo Credit: qvc.com

Posted by 09.10.13

There is still time to vote for your fave beauty products and tools of the 5th Annual QVC Customer Choice Awards. Voting ends September 20th.  Check out these great nominees – and top picks in bold italics from BEAUTY IN THE BAG! (We’re huge fans of some of these short listed beauty brands and can’t wait to see the winners.)

Begin voting here: QVC BALLOT

 

Best Shampoo

WEN Cleansing Conditioner
Alterna Bamboo Volume Shampoo
Nick Chavez Advance Volume Shampoo
Living Proof Full Shampoo
Lea Journo Hydrating Shampoo

Best Conditioner

Alterna Bamboo Volume Conditioner
Alterna Caviar Moisture Conditioner
Nick Chavez Advance Volume Conditioner
Living Proof Fu

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SHOP QVC TONIGHT TO SUPPORT CANCER AND CAREERS

Posted by 04.25.13

Put your money where your heart is tonight and support working women and men coping with cancer by making a beauty purchase on QVC. From 9 pm to 11pm ET, net proceeds from donated beauty products will benefit Cancer and Careers, a Cosmetic Executive Women Foundation program that helps people maintain their jobs and careers while undergoing cancer treatment.

CEW president Carlotta Jacobson will appear on air for the debut of Cosmetic Executive Women Present Beauty with Benefits, a multimedia event in support of Cancer and Careers. Fourteen brands have donated products for on-air sale, including favorites like Clinique, Tarte, and Clarisonic.

The good news is that QVC has guaranteed a

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L’OREAL INOA COUTURE COLOR

By
Date: 02.18.13



INOA2
Aptly named the “hair color of the future”, L’Oreal knocked it out of the park with INOA, with a whopping 22 patents to its name. What’s so special about INOA? It’s secret lies as much in what is in it as what isn’t. They added oil (a friend to strands) while removing the ammonia (an enemy of good hair), which is a fine tradeoff when you think about what harsh chemicals do to stylists and operators who are breathing in fumes for 14 hours a day.

As Teresa Probst at Varin Salon in New York City explains, “It has no ammonia so it doesn’t strip your hair. The hair feels softer, stronger and loaded with 50% more natural shine and better color retention. There is nothing else like it—it is truly the best hair color on the market.” Touted to be less corrosive than ammonia, which can remove paint off your car, INOA preserves the integrity of natural, healthy hair. Sounds good? Agreed.

I admit that I approached INOA with a healthy dose of skepticism, mainly because I was not unhappy with the high end color Teresa was already using on me BI (before Inoa). It is also more expensive in the salon, but only slightly more and yes, I am worth it! But it’s hard to resist a color system that so many hair professionals are telling you is the the best thing since the Brazilian took off. So I took the plunge with relatively low expectations and was pleasantly surprised.

Why do I love it? In a word my golden blonde is BLONDER—which is a good thing at these prices. My hair is also SOFTER and I can practically see myself in the SHINE. It feels sort of like there is a halo around my head that I surely did not earn.

INOA’s claim to fame is that it is an oil-based system, which has been a hot trend in haircare ever since those pretty turquoise bottles of Moroccanoil took over salons everywhere on the planet. So INOA maximizes the effect of permanent hair color, while it minimizes the damaging effects by providing more lipid protection.

Clearly ammonia-free color is the new black in hair care. It can be likened to the sulfate-free craze in shampoos. Sulfate-free cleansers for hair used to be something one had to hunt for in organic, natural beauty stores, and celeb-infused Wen informercials. Now the category seems to have multiplied at all price points, fueled largely by the green beauty trend as well as women (like me) who spend so much on their Brazilian keratin treatments that they won’t dare wash their hair with real detergents for fear of losing a single day of gorgeous straightness. Ladies, INOA is a keeper and lives up to the hype.

www.inoa-us.com


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