With a host of new launches, MBX, the K-Beauty brand incubator formerly known as Memebox, is enticing home-shopping beauty junkies across the globe.
Driven largely by the desire for naturally-derived ingredients, the global K-beauty products industry generated $9.3 billion in 2018, and is expected to reach $21.8 billion by 2026, registering a compound annual growth rate of 11.3% from 2019 to 2026, according to a report from Allied Market Research.
MBX launched new products from I DEW CARE, Kaja and Nooni in the U.S. The Kaja line was developed in exclusive partnership with Sephora.
The latest from these brands include:
Kaja Wink Stamp
Kaja Air Heart
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It’s always time for you to shine, but you might not always want your skin and makeup to. Matte finishes are having a major moment—and whether you want to experiment with a gloss-free lip or you have oily skin that needs help keeping light-reflection to a minimum (especially in hot, humid climates), these are our top picks for the must-have mattifying products you need right now.
Replenix UltiMATTE Perfection SPF 50+ ($43)
Combining all-day oil-control with the benefits of a primer, BB cream and sunscreen in one tube, this mattifying, antioxidant-enriched multi-tasker has all your skin’s needs covered. Used on its own or under makeup, you get a universal tint that evens out skin t
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Among the first signs of fall is the welcome reappearance of sumptuous wine, scarlet, chocolate, and deep amethyst hues at Sephora. Of course, true to form, one of my picks for fall is YSL’s Rouge Pur Couture in Le Nu, a beautiful nude that covers my lips in a single smooth stroke. This rich elegant formula has an iconic 1940s look and feel and lasts really well without touchups. The deeper shades are beautiful too if you want to dive right into the season, even before the leaves start turning. Totally worth the $38 splurge, the new limited edition comes in 7 luscious shades.
I always switch up my
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A cleanser is not a cleanser is not a cleanser.
Are you a foam kind of girl or is a classic liquid wash the way to go?. Does a froth get your juices going or is a creamy blend the only thing for you? More recent trends include beauty waters and micellar washes. There are those among us who still swear by their bar of soap and others who like to do double duty; exfoliate in the AM in the shower and switch to a soothing lotion before bed.
Cult classics like Cetaphil Daily Facial Cleanser have been deemed the universal skin cleanser for all skin types by many uber derms, but it’s not the only option. You can find face cleansing formulas for all skin types, to get rid of the daily grime th