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THE SWEET SMELLS OF INDIE FRAGRANCES

Posted by 07.08.16

“Your perfume is about you, your joy, your curiosity and your experience of the world,” says Tara Swords, founder of Olfactif, the monthly subscription service that delivers under-the-radar, often-hard-to-find indie fragrance samples directly to your door. But thereโ€™s a big difference between the perfumes you find at the department store and those that you might not ever see or sniff first-hand (and there happen to be a lot of them)…

Just how do indie scents differ from their mainstream counterparts? Swords explains, โ€œSmaller fragrance houses have less pressure to make a big profit on every product they launch, and that gives them freedom to a lot of things. They can follow whatever

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