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BEAUTY   |   AESTHETICS   |   WELLNESS

YOU…ONLY BETTER! THE MAGIC OF PRIMER

Posted by 06.05.14

What retouching does for photos, primer does for your complexion. Just ask any makeup artist and they’ll tell you it’s the secret to flawless skin. It’s the best way to prevent your makeup from melting, smudging, and fading away plus primers smooth the complexion, visually blur imperfections, minimize pores, even out skin tone, and create the perfect base so your foundation glides on easily, evenly, and stays put all day.

All primers give your skin a soft-focus finish and smooth, silky texture but there are those that are chock full of added benefits to bridge the gap between skincare and makeup—they’re formulated to counteract redness, moisturize, absorb oil, protect from UV

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PRIMERS UP THE ANTE

Posted by 11.01.13

Once upon a time, primers were considered just that: the first steps to your makeup routine. Smashbox Cosmetics’ Photo Finish was a big hit (and still is), because of the way it could go on smooth as silk on skin with its silicone ingredients.

But now, primer options have moved well past smooth and silicone-infused. The notion of a primer as merely prepping a canvas for makeup is so 2010—primers today serve to correct skin tone, texture, and even makeup. Here are a few that are upping the ante.

Clinique Superprimers ($27 each)

From correcting skin dullness to counteracting redness, each Clinique Superprimer tackles a problem one by one. There are six Superprimers—one Universal F

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BEST SWEATPROOF MAKEUP REVIEW

Posted by 05.23.13

As temperatures rise, so does the urge to switch to stay-in-place makeup that won’t melt by lunchtime. With some new formulations, you can get through the day and move on to dinner with just a quick touch up.

Great technology is no longer doomed to live only in jars and bottles. It has made its way into color cosmetics. Aren’t you willing to pay extra for makeup that delivers more and adds convenience? With these great time saving formulations, there is no need to carry your entire makeup closet with you just to get through the day.

PRIMERS

Photo Credit: www.barneys.com

One way to get your makeup

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ALL PRIMED UP: BEAUTY’S BEST FACE PRIMERS

Posted by 11.01.12

Primers are like that best friend you didn’t know you always had: they’re there in a pinch for you. Of late, so many remarkable primers have been cropping up from various brands, with different properties, that it’s no longer one size fits all. Here are some of our absolute favorites:

A lightweight option

Elle Cosmetics’ Face Primer($30)

This silky, lightweight primer is filled with “optical effects” that include light reflecting particles and soft vision powders to help even out skin tone and reduce redness, as well as provide a good foundation for makeup. Silica and mica also help absorb excess oil, green tea extract, caffeine and sucrose act as skin conditioners and help calm

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