Once upon a time there were a select few shades to choose from at the cosmetics counter or drugstore when it came to foundations, powders and concealers. If you didn’t fit into the basic light, medium or dark categories, you probably found yourself without any viable options to match your skin tone.
Remember Prescriptives? The brand’s iconic custom blend foundation offering started in 1979, and became a mainstay at beauty counters in Saks and Bloomies and prestige retailers for three decades. Owned by Estee Lauder, Prescriptives went online exclusively in 2011 after loyal fans were devastated at the idea of losing their personal shades. Another cult classic Elizabeth Arden Custom Fo
For this week’s Gorgeous Giveaways, Prescriptives is sharing with Beauty in the Bag readers its hero product, Prescriptives Custom Blend Foundation (a $75 value). This is a customized foundation that is made especially for you after a video chat with an online beauty advisor.
You will be given a Beauty Print, the combination of colors that compose your individualized foundation, which takes into consideration your undertones, often missed in pre-blended foundation or powder. After your online consultation, you will receive a recipe that can be refilled whenever you run out.
In addition to the shade, you can customize coverage, texture, and special benefits.
Coverage: sheer, medium