Aesthetician Bella Schneider may regularly rub elbows with the rich and celebrated—her clients include Michelle Pfeiffer, Maria Shriver, and Gayle King—but her beginnings were much more humble. At the tender age of 14, she began apprenticing as an aesthetician in Europe to help her struggling family. When she was 21, she immigrated to the US to attend UC Berkeley with the help of a scholarship and received a BA in economics. Yet her love of skincare beckoned and in 1976 she opened the first LaBelle Salon in San Francisco, one of the first full-service salons offering European style deep skincare, a Russian pedicure, and European style waxing. The LaBelle skincare line followed in 1992.