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BEAUTY   |   AESTHETICS   |   WELLNESS

GIADA DE LAURENTIS COOKS UP PARTNERSHIP WITH NATURAL INSTINCTS

Posted by 06.04.12

Foods we love to eat have long played starring roles in beauty products – think strawberries in body wash, olive oil in skincare, chocolate in fragrance…and vanilla in just about everything. Now, at home hair color line Clairol Natural Instincts takes the food/beauty connection one step further by signing on celebrity chef Giada De Laurentis as its new celebrity ambassador.

Food Network and Cooking Channel star, Today Show contributor and author of a half-dozen cookbooks, Giada will begin appearing in Natural Instincts TV and print advertising in July.

“When Natural Instincts approached me about this partnership, I was so excited. While food is certainly my first love, I am a b

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BEAUTY IN THE BOX – CLAIROL NATURAL INSTINCTS VIBRANT

By
Date: 08.27.11



Photo Credit: clairol.com

Box dye has long been the purview of experimenting teens or a last-ditch effort for women on a shoestring budget.  No more!  In recent months I have come across box dye testimonials from good-hair icon Courtney Cox (a Clairol Natural Instincts Brass-Free For Brunettes devotee) and beauty scion Evelyn Lauder (the bajillionaire told Harper’s Bazaar that every 10 days she mixes four different boxes of Clairol dye to achieve the perfect shade).  Clairol in a box good enough for them?  Good enough for me too.  I chose Clairol Natural Instincts Vibrant #4 Dark Brown because of its promise of 100% gray coverage.  While I have less than 25% gray, against my naturally dark hair those little suckers tend to shoot out white light from across the room.

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