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BEAUTY   |   AESTHETICS   |   WELLNESS

SHISEIDO TURNS 140, LAUNCHES LIMITED EDITION EUDERMINE

Photo Credit: Shiseido.com

Posted by 06.02.12

When a brand turns 140 years old, you do more than uncork a champagne bottle and take a deep sip. You throw a party, and Limited Edition launches.

Shiseido’s 140th anniversary this year is marked by the launch of several blockbuster skincare products, as well as a Limited Edition of its classic Eudermine Revitalizing Essenceย ($60), which is a revival of the brand’s first ever cosmetic product – all in its original packaging. This is truly a collectible, and the vintage packaging (think a beautiful scarlet bottle with globe-shapped stopper) willย fulfill the wishes ofย any retro-obsessed beauty junkie.

First introduced in 1897, the Eudermine formula has transformed very little from w

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