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BEAUTY   |   AESTHETICS   |   WELLNESS

OUR FALL 2018 BEAUTY MUST HAVES

Photo Credit: beautyinthebag.com

Posted by 10.05.18

Among the first signs of fall is the welcome reappearance of sumptuous wine, scarlet, chocolate, and deep amethyst hues at Sephora. Of course, true to form, one of my picks for fall is YSL’s Rouge Pur Couture in Le Nu, a beautiful nude that covers my lips in a single smooth stroke. This rich elegant formula has an iconic 1940s look and feel and lasts really well without touchups. The deeper shades are beautiful too if you want to dive right into the season, even before the leaves start turning. Totally worth the $38 splurge, the new limited edition comes in 7 luscious shades.

yslbeautyus.com

I always switch up my

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ANUSHKA CELEBRATES 40 YEARS OF BEAUTY

Photo Credit: anushkaspa.com

Posted by 08.11.14

Anushka is a name that has been synonymous with luxury and beauty. The icon behind this beautiful brand, Anushka Blau herself, is celebrating 40 years of legendary expertise and unparalleled results for thousands of devoted clients throughout the world. Their famous clientele range from Palm Beach and New York socialites to Olympic athletes, supermodels, television actors, news anchors, CEOs and philanthropists.

In 1974, Anushka founded the “Anushka Petite Salon” in a lush townhouse on Manhattan’s Upper East Side. I still remember this beautiful space. It was recognized by women in the know as the go to place for the most innovative cellulite treatments at a time when most doctors d

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L’OREAL INOA COUTURE COLOR

By
Date: 02.18.13



INOA2
Aptly named the “hair color of the future”, L’Oreal knocked it out of the park with INOA, with a whopping 22 patents to its name. What’s so special about INOA? It’s secret lies as much in what is in it as what isn’t. They added oil (a friend to strands) while removing the ammonia (an enemy of good hair), which is a fine tradeoff when you think about what harsh chemicals do to stylists and operators who are breathing in fumes for 14 hours a day.

As Teresa Probst at Varin Salon in New York City explains, “It has no ammonia so it doesn’t strip your hair. The hair feels softer, stronger and loaded with 50% more natural shine and better color retention. There is nothing else like it—it is truly the best hair color on the market.” Touted to be less corrosive than ammonia, which can remove paint off your car, INOA preserves the integrity of natural, healthy hair. Sounds good? Agreed.

I admit that I approached INOA with a healthy dose of skepticism, mainly because I was not unhappy with the high end color Teresa was already using on me BI (before Inoa). It is also more expensive in the salon, but only slightly more and yes, I am worth it! But it’s hard to resist a color system that so many hair professionals are telling you is the the best thing since the Brazilian took off. So I took the plunge with relatively low expectations and was pleasantly surprised.

Why do I love it? In a word my golden blonde is BLONDER—which is a good thing at these prices. My hair is also SOFTER and I can practically see myself in the SHINE. It feels sort of like there is a halo around my head that I surely did not earn.

INOA’s claim to fame is that it is an oil-based system, which has been a hot trend in haircare ever since those pretty turquoise bottles of Moroccanoil took over salons everywhere on the planet. So INOA maximizes the effect of permanent hair color, while it minimizes the damaging effects by providing more lipid protection.

Clearly ammonia-free color is the new black in hair care. It can be likened to the sulfate-free craze in shampoos. Sulfate-free cleansers for hair used to be something one had to hunt for in organic, natural beauty stores, and celeb-infused Wen informercials. Now the category seems to have multiplied at all price points, fueled largely by the green beauty trend as well as women (like me) who spend so much on their Brazilian keratin treatments that they won’t dare wash their hair with real detergents for fear of losing a single day of gorgeous straightness. Ladies, INOA is a keeper and lives up to the hype.

www.inoa-us.com


MOROCCANOIL FOR THE BODY ARRIVES

Photo Credit: www.moroccanoil.com

Posted by 03.17.12

BITB loves Moroccanoil, innovator of oil-infused hair care products, and we are delighted to learn that the company is bringing its argan oil expertise to the body care category. Arriving a retail venues next month, Moroccanoil for Body  is a five product lineup that combines the nourishing and hydrating benefits of argan oil with other vitamins, fatty acids and antioxidants to instantly transform and restore your skin.

All of the products have been inspired by the landscapes and cultures of the Mediterranean incorporating ingredients like sesame and sweet almond oils, shea butter and grape seed.

Moroccanoil Body Buff ($42) is a daily polish to rid your skin of dead skin cells. It f

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