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CELEBRITIES JOIN KIEHL’S IN LIFERIDE BENEFIT FOR AMFAR

Posted by 07.30.11

If you have ever visited the Kiehl’s flagship store in Manhattan you know that motorcycles have always been a part of the brand’s heritage. Now, the venerable skin and hair care brand is sponsoring LifeRide, a seven-day celebrity motorcycle journey that will take place throughout the Northeast to raise awareness and funds for the efforts of amfAR, The Foundation for AIDS Research. From July 31 through August 6, Chris Salgardo, president of Kiehl’s USA will lead the LifeRide brigade of fundraising motorcycle fans, which includes actors like Jason Lee, Tyson Beckford, Tricia Helfer and Marguerite Moreau to name just a few.

LifeRide will stop at five Kiehl’s stores along the way,

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