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IT’S A MICHELLE PHAN WORLD

Photo Credit: emcosmetics.com

Posted by 08.17.13

There is something irresistible about a Michelle Phan video. Since 2007, the makeup vlogger has been sharing her makeup artist secrets on YouTube with how-to videos that help you create gorge looks from basic, natural makeup to looking like Angelina Jolie (and Lady Gaga, Scarlett Johanson, and Jennifer Lawrence).

This online phenom just launched a line of her own called em michelle phan, a makeup collection available exclusively online and backed by beauty powerhouse L’Oreal.

The collection has all the elements you would expect from a makeup artist who has made more than 267 videos with nearly one billion views and 4.5 million subscribers. But let’s talk about the name first. Em

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