Kathryn Murray Dickinson was sick and tired of needing a magnifying glass or PhD to interpret what was in her skin care products and she wasn’t going to take it anymore.
And now no one else has to either. She started a beauty e-tail site called AILLEA, selling only natural, organic and toxin-free luxury cosmetics and skincare products. Soon after she opened her first brick-and-mortar shop in Denver, CO with plans for more to follow.
Yes, you can find some of the SKUs sold by AILLEA at other retailers, but no other vendor houses only this category all together in one place, AILLEA allows women to make conscious and thoughtful choices without a ‘Where’s Waldo’-style hunt.
The ‘go green’ movement has swept through most industries, and cosmetics and skin care are no exception, but some ‘green’ products may be greenwashed instead, says Kathryn Murray Dickinson of AILLEA, a new curated e-tailer site that makes it easier for us all to be green.
“Green washing is what happens when companies use sleight of hand to make you think a product is clean and green when it’s not,” she says. Perhaps it’s pretty packaging with tree leaves for decoration or the free use of words like ‘organic’, ‘natural or ‘pure botanical,’ she says. There’s no legal definition of ‘natural’ or “organic” and the US Food and Drug Administration doesn’t re