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BEAUTY   |   AESTHETICS   |   WELLNESS

A SERUM FOR EVERY OCCASION, EVERY WOMAN

Posted by 02.12.13

Adding a serum to your skin regimen may be just the boost that weary skin needs this time of year. The word itself may sound mysterious and medical, but there is no mystery here, just real results. In general, serums are clear liquids that are formulated to target a specific skin problem and are used to amplify your regular skincare. Some serums help reduce the appearance of fine lines, wrinkles, and dark spots, while others help prevent acne and brighten skin. And while, yes, using one of these lightweight concoctions does add an extra step to your daily beauty routine, the powerful antioxidants contained in most serums make the difference between dull and radiant skin. With harsh winter wi

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GIMME A B! REVISITING THE SKIN BENEFITS OF NIACINAMIDE

Posted by 01.15.13

Niacinamide is an effective skincare ingredient that just keeps giving. A component of vitamin B3, it has been shown to increase ceramide and free fatty acid levels in skin, prevent skin from losing water content, stimulate microcirculation in the dermis, fight acne, and lighten skin discolorations. It is a potent cell-communicating ingredient that offers multiple benefits for aging skin.

Photo Credit: nia24.com

A form of niacin, known as nicotinic acid (related to niacinamide), was first found in the NIA24 skincare line. Unlike niacinamide and nicotinamide, nicotinic acid stimulates the release of

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