Board-certified dermatologist, Internet entrepreneur, and skincare brand pioneer, Craig Kraffert, MD, is committed to creating healthy and beautiful skin on many levels. First, as owner of Redding Derm, he operates the largest dermatology practice in northernmost California. Second, he founded DermStore.com, the hugely successful online resource for hard-to-find skincare products, which he sold in 2007. And most recently, as president of Amarte, a luxury skincare line, he has combined the heritage of traditional Korean skincare with cutting-edge technology.
Dr. Kraffert’s commitment and passion for dermatology is evident in all aspects of his life. Here, he shares a few of his insight
Photo Credit: Bond No. 9
Fragrance house Bond No. 9 is taking a bit of a trip. The New York City-centric perfume maker is heading to hyperspace with it’s first ever Internet fragrance, simply called HTTP://WWW.BONDNO9.COM (ARV $250)
From Riverside Drive to Coney Island, Bond No. 9 fragrances are generally scented evocations of New York City neighborhoods, until now. Timed to correspond with its 10th anniversary, HTTP:// expands the company’s scope to include a much larger village, anyone and everyone online.
According to Bond, the new scent targets “computer literati, twitterati, glamour-ati, techies, wonks, geeks, skypers, googlers, bloggers, and anyone else who wants to connect with the modern world.