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BEAUTY   |   AESTHETICS   |   WELLNESS

MEET DR. R. LAURENCE BERKOWITZ: BAY AREA PLASTIC SURGEON & CO-FOUNDER OF AESTHETX

Photo Credit: beautyinthebag.com

Posted by 07.02.17

What’s most important to Dr. Berkowitz is the patient-doctor relationship, he is genuinely caring about what his patients have to say. His goal is to alleviate any concerns they may have and to make them feel as comfortable as possible from the beginning to create a positive experience and relationship.

Dr. Berkowitz focuses on creating a refreshed “relaxing vacation” look instead of looking like you just had surgery; he believes in less is more. He usually discourages radical or extensive procedures, as he believes impressive results can be achieved through less work, minimal scarring, and without creating drastic changes in appearance.

BITB chatted with Dr. Berkowitz about the lates

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LIPOSUCTION AND BOTOX RULE, ACCORDING TO ASAPS

Photo Credit: depositphotos.com

Posted by 04.07.17

Forget hemlines as a predictor of a sluggish or strong economy, cosmetic surgery may be as reliable of an indicator. And if this theory holds, let the good times roll.

Americans spent more than $15 billion dollars on combined surgical and nonsurgical aesthetic procedures in 2016, accounting for an 11% increase over the past year alone, according to the American Society for Aesthetic Plastic Surgery (ASAPS).

Ka-ching!

This is the single largest dollar amount spent on cosmetic surgery since ASAPS began its Cosmetic Surgery National Data Bank Statistics survey in 1997, and a $1.5 billion dollar increase in expenditures from 2015 alone.

“It’s good to see the growth within our bu

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CELEBRATING BRA DAY WITH A TEAM APPROACH

Posted by 10.07.13

Today the choices facing women with a diagnosis of breast cancer are numerous, however, not all women are being made aware of their options by their physicians. Major strides in breast reconstruction techniques have been made over the past decade so many women can be spared the long scars, prolonged recovery, staged procedures, and impact on their self esteem.

The two main considerations women have regarding breast reconstruction are when to have surgery (immediate or delayed) and what  surgery to have done (autologous flap, fat grafting, tissue expander and/or shaped or round implants). One of the biggest advances has been the increase in the nipple sparing mastectomy technique.

In

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MEET DR. LISA CASSILETH: ONE-STAGE BREAST RECONSTRUCTION SURGEON

Posted by 10.21.12

Dr. Lisa Cassileth of Beverly Hills is committed to making the process of reconstruction following breast cancer surgery just a little less traumatic, painful and drawn out. The board-certified plastic surgeon has created the Cassileth One-Stage Breast Reconstruction technique, whereby she reconstructs breasts at the time of mastectomy in one single surgery. This approach significantly cuts down on recovery time, risk, pain and mental anguish, and is particularly appreciated by woman undergoing elective mastectomy due to the BRCA gene. The innovative technique was recently published in the August 2012 Annals of Plastic Surgery. Traditional reconstruction requires months of using tissue exp

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