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BEAUTY   |   AESTHETICS   |   WELLNESS

AVEDA VISIONARY HORST RECHELBACHER DIES

Posted by 02.17.14

The beauty industry is mourning the loss of Horst Rechelbacher, environmentalist, author, hairstylist, and founder of Aveda and Intelligent Nutrients. He died on February 15, 2014 in Minneapolis at the age of 72, after being diagnosed with pancreatic cancer in 2011. His creation of Aveda in 1978, which was inspired by Indian ayurvedic therapies, ushered in a new natural product consciousness in the world of beauty.

Reckelbacher was born in Klagenburt, Austria to an herbalist and shoemaker/designer. His childhood apartment was located across the street from a hair salon and by the age of 14, he became a hairstylist apprentice.

At age 17, he moved to Rome to work in a high-profile salo

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