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BEAUTY   |   AESTHETICS   |   WELLNESS

HONEST BEAUTY LAUNCH: JESSICA ALBA’S NEW MAKEUP AND SKINCARE LINE

Posted by 09.18.15

Jessica Alba sure knows how to launch a new line! The Honest Company — highly regarded for its eco-friendly consumer goods products — has just expanded into the makeup and skincare arena with its launch of Honest Beauty. From the moment I walked into the event I was inspired. The venue was Trump’s Soho Sohi Room; it has the most incredible city views I’ve ever seen. The room was filled with a plethora of pink blooms, a bountiful wall of succulents and many makeup/skincare stations strategically placed throughout the room making it easy to sample to my hearts content. And…the bubbly was flowing!

After a bit of mingling and learning about the vast array of products from some of the b

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