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PROJECT BACKPACK – SUNSCREEN GOES TO SCHOOL

Posted by 05.16.12

Talk about a catch-22. Unprotected exposure to UV rays during childhood significantly increases a personโ€™s chances of developing skin cancer later in life. But since sunscreen is regulated as an over-the-counter drug by the FDA, it is prohibited from being used in Americaโ€™s public schools โ€“ except for schools in the state of California.

Mother and beauty company executive Holly Thaggard wants to change all that and encourage sun protection for children even during the school day and especially on field trips. As founder and CEO of Supergoop!, a sunscreen company committed to incorporating SPF into our daily skincare regimens, she has launched Project Backpack, a vehicle to influen

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