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BEAUTY   |   AESTHETICS   |   WELLNESS

MEET SCARLETT ROCOURT: FOUNDER OF WONDER CURL

Photo Credit: beautyinthebag.com

Posted by 06.17.18

Before Wonder Curl, Scarlett Rocourt was using four to five different products to tame her naturally thick and frizzy curly locks to only temporarily achieve smooth definition. Frustrated by the products on the market that made claims of working miracles for curly hair, Scarlett decided it was time for her to turn her ideas for better hair days into a reality.

Knowing that a hair gel should provide smooth definition to curls of all textures, she set out to create a humidity-proof, dry and weightless product. After months of making different formulas and trial and error, the Get Set Hair Jelly was created and still remains a best seller.

BITB spoke with Scarlett about her inspiration be

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MEET GAIL FEDERICI: CEO COLOR WOW

Posted by 07.31.16

As the founder of Color Wow, a line created to cover grown-out roots for color-treated hair, and co-founder of John Frieda, Gail Federici has been a nothing short of a pioneer in the haircare industry.

Successful in both beauty and business, BITB chatted with Gail to hear more about Color Wow and upcoming trends in the haircare world.

colorwowhair.com

1. Color Wow sounds like a life-changer for women who color their hair! How does it stand out from other haircare products on the market?

Color Wow was recently honored with Cosmetic Executive Women’s “Indie Beauty Award, 2016,” Every product in the range is a totally new technology, a 180-degree departure from status quo co

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SMOOTHING SHEETS FOR FRIZZ CONTROL

Posted by 01.03.15

Frizz, flyaways and static electricity…oh my! Styling sheets could be your savior. Kerastase has worked their magic once again to come up with a clever little handbag friendly pack of mini sheets – like oil blotting sheets for your hair. These little beauties are life savers, especially for frequent flyers.

 

kerastase-usa.com

 

The new slim, business card-sized Kerastase Carre Lissant Smoothing Sheets deliver a laundry list of benefits including eliminating frizz, controlling static, taming flyaways, blocking humidity and combating dullness in hair. The brand’s first hair perfecting sheet formu

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STRAIGHTEN UP AND DYE RIGHT

Posted by 05.05.14

“Formaldehyde-free” hair straightening treatments remain popular among many frizzy-haired folk who want the benefits of the “Brazilian Blowout” and other straightening treatments—without the harmful risks associate with formaldehyde. But these treatments aren’t necessarily any safer than their formaldehyde-based counterparts, cautions Nicole E. Rogers, MD, an assistant clinical professor of dermatology at Tulane University School of Medicine in New Orleans. She spoke during the annual meeting of the American Academy of Dermatology in Denver in March 2014.

Formaldehyde-free is a clever marketing term, not necessarily a chemical one, she says. These treatments often contain ch

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