“You are probably looking at the luckiest woman in the world,” said Essie Weingarten, founder of essie, the ubiquitous brand of jaunty nail polish carried in salons around the world. Weingarten detailed her climb from bottling colors at home to selling her brand to L’Oréal at last month’s Fashion Group International (FGI) beauty symposium entitled, The Art of the Beauty Start.
Weingarten was one of five panelists who spoke about ways that small, niche beauty brands can break into the marketplace and stay above the red line. Sponsored by Self magazine and The Estée Lauder Companies, the luncheon event drew a packed crowd to the New York Hilton for insights on what makes or brea
You’re in the driver’s seat and beauty companies know it. At a recent symposium sponsored by The Fashion Group International, beauty executives described the ever evolving retail economy, social media universe and consumer values, and the quick lane switching they must follow to keep up. The presentation entitled, “Changing Lanes: New Model, New Distribution, New Beauty World,” took place on May 2, 2012 at the New York Hilton.
“We are losing control of our communication,” stated Mike Indursky, president of spa-product brand Bliss, referring to the power of social media and its viral potential. “There are millions of options to choose from” when choosing a media outlet to
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