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FIVE WINS AND ONE DILEMMA IN THE RACE TO A CURE FOR BREAST CANCER

Photo Credit: Pexels.com

Posted by 10.02.19

Each October, the world ostensibly turns pink for National Breast Cancer Awareness Month, and by and large, these efforts—and the money and attention they generate—are making a difference.  We know so much more about breast cancer risks, prevention and treatment today than we did in 1993 when Evelyn Lauder, Senior Corporate Vice President of the Estée Lauder Companies first started Breast Cancer Awareness month.

Here are some highlights:

Win No. 1: Mammograms Save Lives: There’s Proof!

In 2019, about 268,600 new cases of invasive breast cancer will be diagnosed in women in the US and about 41,760 women will die from this cancer, according to the American Cancer Society. Thes

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GO PINK IN OCTOBER FOR BREAST CANCER AWARENESS

Photo Credit: EsteeLauder.com

Posted by 10.04.13

With the increasing use of every day chemicals, GMO-laden foods, and other potentially harmful substances, the average woman has a lot to be aware of. Breast cancer is by no means an easy issue to grapple with, and while treatment, detection, and survival rates improve regularly, it is still an issue that will affect most women sometimes in their life.

The American Cancer Society estimates that 232,340 new cases of invasive breast cancer will be diagnosed in women in 2013 (compared to 230,480 in 2011). While studies have shown that the number of breast cancer cases have decreased since 2000, the statistics are nevertheless alarming: breast cancer is still the second leading cause for canc

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BEAUTY AND THE PINK: BREAST CANCER AWARENESS MONTH

Photo Credit: EsteeLauder.com

Posted by 10.03.12

Pink is the new black during October as beauty brands roll out Pink Ribbon products to support Breast Cancer Awareness (BCA) month. The effort dates back to a 1985 partnership between the American Cancer Society and AstraZeneca, the pharmaceutical company behind Tamoxifen, arguably the world’s most popular breast cancer treatment. The month of October became associated with raising awareness of this disease and beauty brands became more involved as the years went on.

Breast cancer affects nearly all of us at some level. Statistics show that 1 in 8 U.S. women (just under 12%) will develop invasive breast cancer over the course of her lifetime. While the number of cases has definitely dec

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THE FIFI AWARDS – THE FRAGRANCE WORLD’S OSCARS

Posted by 05.28.12

What do Tom Ford and Justin Bieber have in common? If you think not much, try again. They were both winners at the 2012 FiFi Fragrance Awards. Considered to be the “Oscars” of the fragrance industry, the awards ceremony took place on May 22, 2012 at Lincoln Center in New York.

A total of 27 awards were announced and each winner was presented with the coveted crystal FiFi award. Justin Bieber, who accepted his honor via a pre-recorded video, won the 2012 “Elizabeth Taylor Fragrance Celebrity of the Year” honor for his Someday scent. Tom Ford Beauty was the big winner of the evening winning three awards, one for Tom Ford Violet Blonde, and two for Tom Ford Jasmin Rouge – Private

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Giveaways

  • Gucci-Fall-2019-Bags-11
  • Givenchy Holiday 2019 Makeup Collection - Beauty Trends and Latest Makeup Collections | Chic Profile
  • Naughty Is The New Nice | Metal Lip Kit
  • Chanel Holiday 2019 Makeup Collection - Les Ornements de Chanel
  • Chanel Holiday 2019 Makeup Collection - Beauty Trends and Latest Makeup Collections | Chic Profile
  • Hooded Eyes Makeup


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