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LONDON BEAUTY – FUTURE-PROOF BEAUTY

Photo Credit: Urban Decay's Book of Shadows (Vol. IV)

Posted by 09.27.11

BITB is dedicated to bringing you the latest and greatest in beauty and this instalment is no exception. Editor of the UK’s Pure Beauty magazine, Emily Miller speaks to BITB London about the future of beauty – distilling the trends from the fads, and sorting the winners from the losers…

What are the current trends and which are going to become the next big thing in beauty?

Skincare and make up hybrids are probably the biggest trend in beauty right now. Following phenomenal popularity in Asian markets, BB (Blemish Balm) creams seem to be launching left, right and centre – and I know I’m not the first person to have noticed. Garnier was the first to bring out a mass-market v

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