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UPPING THE ANTE: NEXXUS YOUTH RENEWAL HAIR CARE COLLECTION

Photo Credit: Nexxus

Posted by 07.08.13

As the only beauty sponsor of last month’s Tony Awards, Nexxus hair care has a lot to be proud of. But when you add the Youth Renewal collection, plus the brilliant window display created by Simon Doonan for a Duane Reade drugstore location in New York City, you realize that suddenly the brand is everywhere.

 

Nexxus window display created by Simon Doonan for Duane Reade at Rockefeller Center in New York City

Doonan created the first-ever premium window installation at a drugstore, made exclusively out of 3,200 Nexxus product bottles, and just as it took him a good chunk of time to put it together from concept to creation, the display itself will be etched in my mind forever

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