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BEAUTY   |   AESTHETICS   |   WELLNESS

COSMETICS PACKAGING STARS

Photo Credit: chanel.com

Posted by 06.04.13

Would Chanel No 5 smell as intoxicating if it were packaged in a jam jar? Or would Maybelline Great Lash still be fun without its playful pink and green tube? I’m going on the record to say definitely, “no!”

The art of beauty packaging contributes greatly to the pleasure of using makeup, skincare, or even shampoo. Sometimes it’s even an integral part of the application process, such as the built-in brush of YSL Touche Éclat or the simple squeeze of Lancôme Juicy Tubes. Other times, the packaging gives you a real feel for the brand: cheerful no-nonsense with Clinique Dramatically Different Moisturizer or sophisticated luxury with the traditional blue Estée Lauder jars and bott

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