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BEAUTY   |   AESTHETICS   |   WELLNESS

GOT A COLOR COMPLAINT? HERE’S WHAT YOU NEED STAT!

Photo Credit: instagram.com/colorwowhair

Posted by 08.07.17

Approximately 75% of women color their hair in some form and you’re probably one of them. If so, chances are you can use a little help every now and then. Maybe you’ve missed a color appointment or are trying to stretch out the time between appointments to save a little cash. Maybe you’ve got better things to do with your time than be a slave to your roots every few weeks. Maybe you spend a lot of time outdoors and are looking to prevent the color fade that takes place due to the elements, or maybe your hair loses its luster between colorings and you want your locks to look rich day in and day out.

To help keep your hair rich and vibrant 24/7 you’ll want to install a filtered shower head

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MEET GAIL FEDERICI: CEO COLOR WOW

Posted by 07.31.16

As the founder of Color Wow, a line created to cover grown-out roots for color-treated hair, and co-founder of John Frieda, Gail Federici has been a nothing short of a pioneer in the haircare industry.

Successful in both beauty and business, BITB chatted with Gail to hear more about Color Wow and upcoming trends in the haircare world.

colorwowhair.com

1. Color Wow sounds like a life-changer for women who color their hair! How does it stand out from other haircare products on the market?

Color Wow was recently honored with Cosmetic Executive Women’s β€œIndie Beauty Award, 2016,” Every product in the range is a totally new technology, a 180-degree departure from status quo co

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GRAY HAIR SURVIVAL PLAN

Photo Credit: redken.com

Posted by 01.15.15

If you have found a telltale gray hair (or two), it is not necessarily an indicator that lines and wrinkles and sagging are coming soon. Some women get gray early or during perimenopause that can start at age 35.

Why does our hair turn gray? According to Washington DC dermatologist Rebecca Kazin, “Gray hair has lost all of its melanin so the color appears washed out. Genetics and stress can be contributing factors, along with aging. Hydrogen peroxide, which is produced naturally in the body, interferes with melanin. The body also produces catalase, an enzyme which breaks down hydrogen peroxide into water and oxygen. When catalase production slows down, hydrogen peroxide can build up, and

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