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BEAUTY   |   AESTHETICS   |   WELLNESS

COLOR FAST: NEXXUS COLOR ASSURE

Photo Credit: Nexxus

Posted by 02.22.14

Most beauty products work to get the red out, but not so with the new Nexxus® Color Assure line. The four-product range works to maintain hair color through multiple washings. Case in point, the newly reddened tresses of the line’s spokesperson model/actress Molly Sims, who went from blond to red for the launch, and I swear it has the 40 year old mom looking 20 again.

The line’s star product is so genius, I can’t believe it hasn’t been thought of before. Nexxus® Color Assure Pre-Wash Primer (SRP $17.99) is a pre-shampoo treatment that is formulated to protect your hair while shampooing. You apply five to seven pumps from the tips of your hair to the scalp right before stepping i

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