Photo Credit: Caudalie
Time doesn’t stand still, even for beauty product classics. First, Clinique Dramatically Different Moisturizer became edgier and more protective in its 2013 version. Now, the French company Caudalie, whose spritz-style Beauty Elixir is a makeup artist paramour, especially during Fashion Week, received a fresh facelift from model-turned-designer L’Wren Scott in a Limited Edition bottle ($49).
The Elixir launched in 1996 as a coveted hybrid: part serum and part toner. Everyone from catwalk regulars to actresses snapped up the mist, and 16 products have been sold each hour since the launch (that’s well over 2 million bottles). Given its popularity, why mess with the formulati
Photo Credit: chanel.com
Would Chanel No 5 smell as intoxicating if it were packaged in a jam jar? Or would Maybelline Great Lash still be fun without its playful pink and green tube? I’m going on the record to say definitely, “no!”
The art of beauty packaging contributes greatly to the pleasure of using makeup, skincare, or even shampoo. Sometimes it’s even an integral part of the application process, such as the built-in brush of YSL Touche Éclat or the simple squeeze of Lancôme Juicy Tubes. Other times, the packaging gives you a real feel for the brand: cheerful no-nonsense with Clinique Dramatically Different Moisturizer or sophisticated luxury with the traditional blue Estée Lauder jars and bott