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BEAUTY   |   AESTHETICS   |   WELLNESS

LOOK WHO’S ENTERED THE BEAUTY FRAY!

Posted by 01.20.16

Maybe you eat clean, or live as green-a-life-as-possible, or continually aim to decrease your carbon footprint or maybe you just want to use products that are non-toxic and safe for you and the environment. If any or all of these are true, you wouldn’t be alone. For some time now there’s been a public demand for safer, cleaner beauty products. Consumers have been snapping up safer beauty products like Kora Organics by Miranda Kerr’s Luxurious Rosehip Body Oil ($74) and Jessica Alba’s Honest Beauty Creme Blush ($22). Both of these beauty lines fit the bill and help to fill the void, but now there’s a new girl in town. Gwyneth Paltrow has joined the fray with her clean makeup collection, Jui

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