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BEAUTY   |   AESTHETICS   |   WELLNESS

MEET ZOE BRENNEKE – FOUNDER AND CEO OF ARRIVE BEAUTY

Photo Credit: beautyinthebag.com

Posted by 05.12.19

After five years of working in the beauty industry, Arrive Founder and CEO Zoe Brenneke saw a pattern of beauty brands overwhelming consumers with too many products, most of which were unnecessary or complicated. Arrive set out to simplify what it means to be a clean beauty brand, demystifying formulas in an approachable way. The aim is for products to be as natural as possible, but the bigger focuses are safety, biocompatibility, and efficacy, carving out a truly new niche in the beauty space.

Arrive provides a unique shopping experience with a pre-curated offering of modern essentials that are always flattering, very intuitive, and easy to use. The brand is launching with three hero pro

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MEET NAOMI WHITTEL: CEO OF TWINLAB AND FOUNDER OF RESERVEAGE NUTRITION

Photo Credit: beautyinthebag.com

Posted by 09.04.16

What started as a quest of curiosity as a young girl, quickly turned into a long and fulfilling journey to wellness for Naomi Whittel, Founder of Reserveage™ Nutrition.

Growing up in a family of chemists and scientists whose passion for an organic lifestyle (long before it was a trend) was an important foundation for Naomi. It guided her to turn to pure, whole ingredients taken from the earth for nutritional solutions.

This lifelong passion and purpose coupled with a wisdom of nature and the healthiest cultures around the world is how Reserveage Nutrition was founded.

BITB spoke with Naomi about living a healthier lifestyle and her favorite Reserveage Nutrition prod

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MEET SHARON COLLIER: CEO OF COVER FX

Photo Credit: beautyinthebag.com

Posted by 08.28.16

When it comes to skincare, Sharon Collier, CEO of Cover FX, is one trusting beauty maven. Having built an eminent reputation working with brands such as Laura Mercier Cosmetics and Skincare, ReVive Skincare, Paloma Picasso Accessories for Lopez Cambil, Ltd., Yves Saint Laurent Parfums, and many more, Sharon is well aware of what it takes to succeed in the beauty world.

BITB chatted with Sharon to learn more about Cover FX and finding the perfect shade.

coverfx.com

1. What do you enjoy most about your role as Global CEO of Cover FX?  

I love being at a brand that is so inclusive!  Women who want to wear foundation should be able to go to any brand and be able to find their

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