Easy-on-the-wallet makeup brands offer colorful options for budget-challenged times.
I abide by the mantra “you get what you pay for” when it comes to caviar, or even mattresses, but when we’re talking cosmetics, there’s a lot of wiggle room. Some of my favorite lipstick shades have come from drug store brands, and in terms of mascara, nothing can touch my Maybelline Great Lash with a ten-foot pole, except maybe Cover Girl’s Lash Blast. Drug store and mass chain store makeup options are enough to make my recessionista’s heart sing. The one caveat: mass brands are difficult to test, but most chains will accept a return if the shade doesn’t meet expectations.
Photo Credit: www.olay.com
VALUE is a very subjective thing, especially when it comes to beauty products, which are so intensely personal. One gal’s good value is another’s splurge.
For example, you may find value in the prestige factor, the emotional lift you get from spritzing yourself with La Prairie Life Threads or the spiritual experience that comes with swirling around a new Chanel Glossimer on your lips. There is also great value is getting yourself a bargain – picking up a L’Oreal Voluminous Mascara when you know it’s a poor relative to Lancôme, or choosing a perfect daytime moisturizer with SPF from Olay Total Effects for around $10.
What budget brands stand out from the
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