The saying goes that if you love your work, you’ll never work a day in your life, and that perfectly describes the passion that Jamie Kern Lima has for IT Cosmetics. The brand’s co-founder and CEO, Jamie was inspired to create the solution oriented makeup line by her own personal beauty challenges of covering up rosacea prone skin and enhancing sparse brows. She works with plastic surgeons to develop formulations toimprove skin and balance women’s needs for visual enhancement and solution oriented skin care. Here she tells Beauty in the bag how she transitioned from TV news anchor to cosmetic maven, and how she develops the best possible products.
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- MEET SONIA KHEMIRI AND SYLVIE GIRET – CO-FOUNDERS OF BEAUTYQUE NYC
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- MEET DR. LARA DEVGAN – BOARD CERTIFIED PLASTIC SURGEON AND REALSELF CHIEF MEDICAL EDITOR
- MEET DR. ROBERT MORIN – PLASTIC SURGEON, CRANIOFACIAL SURGEON AND PEDIATRIC PLASTIC SURGEON
- #STAYTHEFHOME – TRY THESE NEW K-BEAUTY PRODUCTS