Do BB and CC creams make you want to join AA?
Who doesn’t love new? And in beauty, who doesn’t love something new that you never knew you needed, or cannot imagine how you survived without it for so long?
Case in point: the BB cream. Short for Blemish Balm or Beauty Balm, BB creams tripped the light fantastic in 2012 and became a mainstay of every makeup bag with claims to conceal, protect from the sun, hydrate, moisturize, minimize lines, etc., etc. During 2012, I felt rather dandy going out for the day with one BB cream, normally Garnier Miracle Cream Protector, mascara, and a lip-gloss rather than my usual cacophony of bottles and potions leaking all over the bottom of my Anya H
Photo Credit: www.esteelauder.com
Until recently, it felt like you needed a serum, moisturizer, eye cream, sun block and primer just to leave the house. So a warm welcome to the new BB creams; they promise a lot more than many a skincare or makeup item has in a long time – containing multiple benefits in one tube.
For a BB cream is not only makeup but also a skin-protecting and soothing treatment that has caught the beauty world on the trot; brands have been falling over themselves to launch causing journalists to froth up like a cappuccino with enthusiasm. So what is this BB buzz?
First up, a brief history lesson. BB stands for Beauty Balm or Blemish Balm depending on the brand. The concept was originally created by a
Photo Credit: Urban Decay's Book of Shadows (Vol. IV)
BITB is dedicated to bringing you the latest and greatest in beauty and this instalment is no exception. Editor of the UK’s Pure Beauty magazine, Emily Miller speaks to BITB London about the future of beauty – distilling the trends from the fads, and sorting the winners from the losers…
What are the current trends and which are going to become the next big thing in beauty?
Skincare and make up hybrids are probably the biggest trend in beauty right now. Following phenomenal popularity in Asian markets, BB (Blemish Balm) creams seem to be launching left, right and centre – and I know I’m not the first person to have noticed. Garnier was the first to bring out a mass-market v