Aerin Lauder really seems to have it all—beauty, brains, family legacy, and now a cosmetics line of her own. Ms. Lauder, who is the granddaughter of Estee Lauder, recently launched Aerin LLC, a luxury lifestyle brand that will offer accessories, jewelry, eyewear, and home products, in addition to beauty. The beauty collection is the first to launch, and is available now at select department stores including Neiman Marcus, Saks Fifth Avenue and Nordstrom.
Aerin Beauty comprises an Essentials range and seasonal color collections to be released four times a year. “People
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