“The best beauty secret is to feel confident; if you feel beautiful you’ll have a beautiful day,” says Achelle Dunaway, the creative director for the uber fun and accessibly priced e.l.f. cosmetics brand. Since joining e.l.f. in 2005, Achelle has made the process of gaining confidence through beauty easier and easier with the introduction of the e.l.f. Mineral and Studio Collections, as well as expanding into the nail and bath & body categories.
As a makeup artist, Achelle has worked on celebrities, musicians, and entertainment personalities. Here, she shares some easy-to-adapt makeup tips with Beauty in the Bag.
Tell us a bit about your background. How did