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SWEET MAGNOLIA – NEW HAIR CARE FROM KLORANE

10-14-11 | Posted by


Klorane
No steel magnolias here, just shiny, lustrous locks thanks to Klorane’s new Magnolia hair-care range. The three product line (shampoo, conditioner and leave-in spray), incorporates magnolia leaf wax, which mimics hair’s protective, natural hydrolipidic film to smooth the cuticle. The result is hair that is naturally protected, hydrated and extra shiny due to the light reflection quality of the hydrolipidic film.

Klorane, a French beauty company, uses magnolias harvested in the southwest of France, but interestingly the magnolia is a new world plant hailing from Louisiana. It was originally called the “Tulip Laurel,” but when it arrived in France in 1711 it was renamed in honor of Pierre Magnol, a renowned French doctor, botanist and manager of the famed Montpellier botanical gardens. The magnolia’s ability to adapt to France’s harsh winters is attributed to its leaf protecting wax.

This same resilient quality is what provides the benefits of the Magnolia hair products. Creamy and pearlesent, the Klorane Shampoo with Magnolia ($13) combines gentle cleansing, cuticle-smoothing, hydration and protection. Supporting the benefits of the shampoo, the Klorane Conditioner with Magnolia ($14) provides added cuticle repair, moisturization, light reflection and detangling. The Klorane Leave-in Spray with Magnolia ($14) continues the fight against dullness caused by daily aggressors such as heat styling and weather conditions.

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