With a host of new launches, MBX, the K-Beauty brand incubator formerly known as Memebox, is enticing home-shopping beauty junkies across the globe.
Driven largely by the desire for naturally-derived ingredients, the global K-beauty products industry generated $9.3 billion in 2018, and is expected to reach $21.8 billion by 2026, registering a compound annual growth rate of 11.3% from 2019 to 2026, according to a report from Allied Market Research.
MBX launched new products from I DEW CARE, Kaja and Nooni in the U.S. The Kaja line was developed in exclusive partnership with Sephora.
The latest from these brands include:
- Kaja Wink Stamp
- Kaja Air Heart
- Nooni Applebutter Lip Mask
- I Dew Care Yoga Kitten
- I Dew Care Namaste Kitten
- I Dew Care Juicy Kitten
Purrfect for #StayTheFHome
The I Dew Care Yoga Kitten is ideal for these trying times. The #StayTheFHomeMovement is encouraging us to spend more time at home and self care is one of the best ways to use this time. The fan-fave soft clay mask contains heartleaf extract to clarify and calm an irritated complexion, Eucalyptus to balance and purify skin and Kaolin which absorbs excess oil and refine skin.