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05-21-11 | Posted by


La Roche-Posay is on a mission to save us from ourselves by changing our sun protection behavior – or lack thereof. Now in its second year, the SOS – Save Our Skin campaign has spread the message of urgency about using daily SPF all over the web to encourage regular skin checks which can save lives.

This year’s SOS – Save Our Skin campaign is all about education and skin checks. 1,995 kits containing all the tools they need to inform patients about skin checks. Plus there is a new iPhone application, “My UV Check,” which provides a daily index for UVA/UVB exposure whereever you are so you know how to protect your skin.

La Roche-Posay is generously supporting the  Women’s Dermatologic Society (WDS) for their Play Safe in the Sun campaign. The mission is to spread the word about sun safety and skin cancer prevention through community service outreach events, including large-scale outdoor events. In case you are not yet convinced that you need your

daily dose of SPF, In a recent study of more than 1,600 adults showed that regular use of sunscreen led to a 50% decrease in melanoma.*

“Play Safe in the Sun and SOS – Save Our Skin share the common goal of influencing the behavior of the general public and moving them to action regarding sun safety,” said Yannick Raynaud, general manager for La Roche-Posay USA. “With skin cancer on the rise, it’s important to educate as many people as possible about the dangers of sun exposure and the importance of daily sun protection and regular skin checks. This collaborative partnership will allow us to greatly broaden our reach, which is why we’re pleased to support this WDS initiative.”

The campaign will also target professional women’s golf and tennis. Studies have shown that athletes and spectators of these popular outdoor sports have an increased risk of developing skin cancer due to prolonged sun exposure and cumulative sun damage. In addition, free skin cancer screenings and sun safety education will be offered at other non-sporting events, such as the Susan G. Komen Race for the Cure in St. Louis, MO.  New studies indicate that women with melanoma have a higher risk of other malignancies, including breast cancer.* According to Diane Berson, MD, WDS president; “While golf and tennis enthusiasts experience a higher incidence of skin cancer, proper sun protection is vital for anyone who spends time outdoors in order to prevent skin cancer. In fact, the highest rate of melanoma is in women ages 25-29.”

One of the new additions to the world class La Roche-Posay Anthelios suncare range is the breakthrough Anthelios 50 MINERAL Ultra light sunscreen fluid with CELL-OX SHIELD. This new formula is distinguished by the fact that it is 100% mineral UV protection down to the cellular level – in a unique lightweight formulation with very high UVA/UVB protection. La Roche-Posay combined a mineral sun filter with antioxidants in this sunscreen formulation that includes an advanced UV filtering system for broad spectrum protection.  This is a fast absorbing light textured fluid is elegant enough to wear well under makeup without the pore clogging and whitening effects of many other thick, heavy sun protection products on the market.

Find it on www.larocheposay.us and at drugstores nationwide starting June 1 for around $31.95.  Join the SOS SAVE OUR SKIN cause and save $5 – sossaveourskin.com

*Research data on file from La Roche-Posay

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