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Photo Credit: bareminerals.com

SOHO WELCOMES NEW BAREMINERALS SHADE SHOP

08-07-14 | Posted by


Just opened in the heart of Soho’s Prince Street, bareMinerals’ new concept shop proudly displays this cult makeup brand’s award-winning complexion fixers in a fresh new way.

The brand’s first-ever bareMinerals Shade Shop is a new way to experience all the brand has to offer. Helping beauty buyers to get flawless complexions without a hitch, you can look for your bareMinerals shade by light, medium, tan, dark, and deep. The collection is specifically curated by skin tone, so even if you don’t know your perfect shade, you can find it easily. It’s like a playground for makeup lovers. Even women who are averse to wearing makeup will love how easy it is to shop this way. You can test, try, and explore all the looks you want in a unique and entertaining way. Check out the newest addition—bareMinerals Bareskin Pure Brightening Serum Foundation SPF20 ($29).

Screenshot 2014-08-04 10.48.25

bareMinerals has dedicated one wall of the shop just to showcase portraits of women with their responses to the question “What makes you feel beautiful?” The loft-level floor of the new bareMinerals Shade Shop will be used exclusively for special events and community activities such as workshops, parties, and convos with Leslie Blodgett, creator of bareMinerals.

For over 35 years, bareMinerals has built up a powerful community of fans who are passionate about the brand. It’s the ultimate feel good cosmetics range!

bareMinerals Shade Shop Soho, 118 Prince Street, New York

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