As a partner with the American Cancer Society’s Choose You initiative, Sisley is encouraging women to put their health first. Most women admit that they put the health of others above their own, yet at the same time feel a need to improve their own health. The Choose You movement is a program to encourage women to put their heath first by making healthy lifestyle choices – including diet and exercise – to stay well and help prevent cancer.
“Sisley is working with the American Cancer Society because we support their mission and we believe this movement is important to all women in America,” stated Yves Le Breton, executive vice president of Sisley.
The luxury skincare brand is supporting the Choose You initiative through its All Day All Year ($398) treatment product. To bring awareness to the initiative, a limited-edition specially wrapped version of All Day All Year will be available at 95 Sisley counters across the country including Saks Fifth Avenue, Neiman Marcus and Bloomingdale’s.
All Day All Year is a global treatment that protects the skin against outside aggressions to help preserve youthfulness. It does so through several levels of defense including UVA/UVB protection, apple skin extract to fight free radicals, white willow extract to fight stress, and rice and sesame extracts to strengthen the epidermis’ barrier function
“Choose You is a great way to remind women that it is essential to protect their skin every day, all day, all year,” added Mr. Le Breton.
For more information about the Choose You program, visit www.chooseyou.com. Remember more than half of cancer deaths could be prevented with healthy lifestyle choices, like maintaining a healthy weight through diet and regular exercise, quitting smoking and getting regular cancer screening tests.