Sephora has heard the call of the iPad and met the challenge. This month the beauty retailer has released the Sephora App for iPad, now available at the App Store for free. The all in one app includes up-to-the minute beauty news and information from Sephora’s Facebook and Twitter feeds as well as the retailer’s BeautyTalk community, Beauty And The Blog website and Sephora’s newly revamped YouTube Channel. Of course, the app features an easy online shopping experience…and all of this can be customized to show only the content you want to use.
“The limitless capabilities of iPad inspired us to rethink how we deliver content digitally to our clients, leading us to develop unique functionalities that will drive the entire catgory,” said Bridget Dolan, Sephora’s vice president of interactive media.
The Sephora App is available now for free at the App Store on iPad or at www.itunes.com/appstore<http://www.itunes.com/appstore.