The Erno Laszlo Institute‘s Pure Pulsation and Pure Oxygen are two oxygen-rich treatments developed by Pure Flow founder and owner Andrew Barile, and each one accomplishes different things. Pure Pulsation offers synchronized compression of your blood vessels through an intense 40-minute treatment to increase circulation and pump oxygen into your body for detoxification, creation of new blood cells, and to strengthen the cardiovascular system. Pure Oxygen involves a hyperbaric oxygen tank.
“Pure Flow is a compression therapy,” says Barile. “What we’re doing is to monitor your heart rate, similar to a Polaris heart monitor. So we know when your heart is resting. It is mechanical and super precise, and massaging doesn’t give you that same increased pressure as this does,” he adds. Bottom line: you want the blood flow to go back to your heart. The idea here is to reduce your heart rate to promote efficiency. For example, many athletes, after years of conditioning their body, have a heart rate of 40 or 50 beats per minute. However, most people’s efficiencies are far lower, which is why this treatment would be most beneficial to them.
I received the Pure Pulsation treatment and it involved my slipping into a quilted garment and having cuffs around my arms and legs. My aesthetician hooked up a machine to the garment to enable it to pump oxygen into my legs. I’m not going to lie, this wasn’t a bed of roses: you feel the pressure. But after the 40-minute treatment, I felt noticeably more rested, as though I had taken some Concorde trip to St. Barths and back.
Now, what does this all have to do with beauty? Plenty. If we start at the source, good skin starts with a good heartbeat, since healthy heart function helps with practically everything — from cell turnover to stem-cell creation. These treatments also help with improving sleep, lessen jet lag, draining the lymphatic system, which helps remove waste and toxins from the body.
For a limited time, Pure Oxygen and Pure Pulsation are available as a single session for $100, or a pack of six for $480.