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Posted by 08.14.12

With every new wrinkle eraser comes a set of promises; most give assurances of erasing deep trenches in no time, but Algenist’s new Targeted Deep Wrinkle Minimizer ($45) is very specific when it comes to declarations. It doesn’t use buzzwords like antiaging and eraser: instead, the product is touted as a wrinkle minimizer, specifically targeting deep lines that can really affect your confidence and add years to your appearance.

A new gel to hit the market, Algenist’s latest offering helps prime the skin and smooth the appearance of lines. It is purported to be the only anti-aging product on the market that harnesses the power of alguronic acid, which is a mix of algae extracts with anti-aging benefits. Upon contact with the skin, the alguronic acid filling spheres swell, creating an immediate smoother appearance. This technology is a key reason why the Minimizer acts so well as a primer—you can use it on your forehead, around your mouth, or anywhere you need a little plumping TLC before applying foundation.

Other ingredients include soy protein and echinacea, as well as an active peptide complex. Also notable is that this mixture is free from parabens and sulfates.

The best way to use the Minimizer is after cleansing and moisturizing, making sure that all other products have been absorbed. Apply the gel in the direction of the targeted wrinkle. I used this product twice a day, and noticed a difference in my wrinkles immediately (so yes, the “minimizing” effect in this definitely works), and my wrinkles looked much softer and less obvious in a week. The Algenist line is available at Sephora stores, but also through QVC, which offers auto replenishment every 60 days.

Under promise and over deliver? We think so.



Would you buy it again? YES

Would you recommend it to a friend? YES


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