Paris-based Make Up For Ever is looking for a real life woman to feature in its upcoming advertisement for the new HD Complexion Starter Kit ($79 at www.sephora.com). The model will be chosen via a virtual online casting call from January 2 to February 1 as part of the brand’s Unretouched Campaign.
To enter, create a picture-perfect make up look and submit a photo through the dedicated microsite www.hd.makeupforever.com . The casting call is open to all women age 18 and over residing in the U.S. and Canada.
The winning model will star in an advertisement highlighting the HD Complexion Starter Kit. The winner will be announced on Facebook on February 9 and then flown to New York City for a professional photo shoot. The chosen photo will be used in the advertisement without being digitally retouched or enhanced. Make Up For Ever believes that real life is not retouched and wants to show the benefits of its products in a realistic manner.