Photo Credit: Denise Mann for BITB
Lancôme treated the media to a private tour of their newest skincare and fragrance collections at a tony New York City manse on a sunny June afternoon.
And one thing is clear, “we may have turned 80 this year, but this ain’t your grandma’s Lancôme any more,” says Stacy Mackler, Vice President, Communications and Public Relations of Lancome USA. “This heritage brand started as a fragrance house, but you can really feel the modernity, the luxury and history of the brand,” she says of #MaisonLancome. Each room in the mason (that’s French for home) showcased a different collection or theme including Lancôme icons, a flower studio, petites, skin care and more.
And among the most innovative and forward-thinking products was Le Teint Particulier. “No one else in the world has it. It is so cool,” says Mackler.
Think of it as a personalized foundation that matches your skin tone and coverage preference, explains Nicole Pitcher, Lancôme’s Le Teint Particulier specialist.
Here’s how it works: A Lancôme beauty advisor scans your face with a small device to find your ideal shade. The data is processed and a formula is blended at the counter (a machine blends the ingredients before your eyes). Your shade number is then handwritten on the bottle for easy reference.
The foundation is lightweight, breathable, uber-hydrating, oil-free, paraben-free, fragrance-free and safe for sensitive skin.
“The whole process takes 30 minutes and there are 20,000 shades,” Pitcher says. “Women with skin of color will really benefit from Le Teint Particulier given the multitude of shades available,” she says.
Le Teint Particulier was rolled out at select Nordstrom’s on the West Coast with more to come, and will hit Nordstrom’s on the East Coast in 2017. One ounce retails for $80. “It should last for three to four months when used daily,” Pitcher says.