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Photo Credit: The Charu Polish


02-26-14 | Posted by

More than ever, customizable bespoke items are taking center stage in beauty from hair color to nail polish.

British brands have taken nail couture up a notch (we’ve always loved Ciate) and now Nails Inc. presents a  luxury nail must have in the form of its Couture range. It’s bespoke at its finest, just like the suits you’ll find at the British Saville Row. It’s also affordable.


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Basically the Couture by Nails Inc. allows you to pick your color, packaging, and label for a personalized presentation, all for $20!!. Just think of the possibilities in terms of shower gifts, hostess gifts, or holiday presents.

Just go to the Nails Inc. website to design your polish, using the following step:

1. Choose your personal color from the brand’s shade collection—from best-selling nudes (subtle beiges to sweet nothings akin to Essie’s Ballet Slippers; I like Pall Mall ) to the full-throttled blues and purples;

2. Choose your nail polish lid: you can adorn your polish with pearls, crystals, plain and shiny kinds in all sorts of colors. It’s wonderful when nail lacquers become jewelry on your vanity;

3. Create the label and name your polish;

4. Design your own personalized gift box complete with sticker logos.

The polishes themselves go on well, and two coats (sometimes three, with the paler ones) lasts a week with no chips provided you put a good base and top coat on. But because this is so unusual, the results (the hefty bottle, the sparkling cap, the personal shade you pick out) are a bit like you shopped with a good nail stylist. It obviously also makes for a great gift, particular for the younger set who wants a one of a kind item.


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